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NFL and Google announce agreement to distribute NFL Sunday Ticket on YouTube TV, Primetime Channels

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The National Football League today announced a multi-year agreement with Google granting YouTube TV and YouTube Primetime Channels the right to exclusively distribute NFL Sunday Ticket to consumers in the United States beginning with the 2023 NFL season. This strategic partnership will give fans greater access to NFL Sunday Ticket while leveraging the best of YouTube’s technology and product innovation.

“We are thrilled to bring NFL Sunday Ticket to YouTube TV and YouTube Primetime Channels and usher in a new era of how fans across the United States watch and follow the NFL,” said the Commissioner of the NFL, Roger Goodell. “For a number of years we have been focused on increasing digital distribution of our games and this partnership is another example of us looking to the future and building the next generation of NFL fans. “

“YouTube has long been a home for football fans, whether they’re streaming live games, following their home team, or watching the top games in highlights,” said YouTube CEO Susan Wojcicki. Through this expanded partnership with the NFL, viewers will now be able to experience the game they love in exciting and innovative ways through YouTube TV or YouTube Primetime channels. We’re excited to continue working with the NFL to make YouTube a great channel. .. place for sports lovers everywhere.”

Starting next season, NFL Sunday Ticket will be available on two of YouTube’s growing subscription businesses as an add-on package on YouTube TV and as a standalone pay-per-view service on YouTube Primetime channels.

Comprised of all Sunday regular season NFL games out of market (based on viewer location) broadcast on FOX and CBS, NFL Sunday Ticket allows fans in the United States to follow all their favorite teams and players, no matter where they live. Updated features and functionality of the NFL Sunday Ticket product will be announced prior to the 2023 NFL season.

NFL Sunday Ticket was launched in 1994 and has been distributed on DirecTV’s satellite service since its inception. The NFL and YouTube will work together to determine other ways to support NFL Sunday Ticket distribution in commercial establishments such as bars and restaurants.

The NFL and Google have been partners since the League launched its first official NFL Channel on YouTube in 2015. Since then, the NFL YouTube channel has over 10 million subscribers enjoying clips, highlights, game day compilations and exclusive original content series like NFL Madness and NFL Films’ flagship, two-time Emmy Award-winning series Gameday All Accessa mic player broadcast bringing fans inside the band and on the sidelines for exclusive access during the game.

Since 2015, the NFL’s presence on YouTube has grown to include channels from all 32 NFL clubs, as well as ten official League channels, including NFL Films, NFL Network and the NFL’s Hispanic channel, Mundo NFL. Since the start of the NFL/YouTube partnership, NFL content on YouTube has generated billions of views.

In 2020, the NFL expanded its partnership with a distribution deal to bring NFL Network and NFL RedZone to YouTube TV subscribers. As part of the expanded relationship, the transportation agreement was extended.

YouTube remains an important outlet for NFL fans around the world to access NFL content, and this new agreement will see a broader commitment to working together to engage with the NFL’s international fan base. This will include increased content on the NFL Channel, the creation of an NFL International broadcast available on the YouTube platform, and the creation of a creator content program for some of the best YouTube creators in the world.

“As the ways fans enjoy NFL football evolve in an evolving media landscape, partnerships with innovators like YouTube will ensure more games are available to more fans,” said Robert Kraft, owner of the New England Patriots and Chairman of the NFL Media Committee. This partnership will develop our game for future generations and allow them to practice their favorite sport.

Additionally, as part of the agreement, YouTube and the NFL will facilitate exclusive access to official content and participation opportunities for select YouTube creators at featured NFL events. YouTube is now also the presenting sponsor of both Back Together Saturday as well as NFL Kickoff Weekend. Back Together Saturday is the official start of league training camp when all 32 NFL clubs hold practices with club-led fan events. YouTube presents the sponsorship of NFL Kickoff Weekend It’s the first time a Major League partner will be present from the start of the season on Thursday night through to weekend games and Monday night, sparking excitement for the start of the season.

YouTube TV is a subscription-based streaming service that lets viewers watch live and on-demand TV from over 100 channels through a simple, award-winning experience. Viewers have access to local and national live sports, breaking news, shows, movies, and more, and can tune in on any screen (phone, tablet, TV, computer). With over 5 million subscribers and trials, YouTube TV offers features such as unlimited cloud DVR storage, the ability to view major sports matches, hide spoilers, and view live stats. real time.

YouTube Primetime Channels is a new way for users to subscribe and watch content from their favorite streaming services right on the YouTube app. With over 30 channels, users can browse, subscribe, and watch their favorite shows, movies, sports, and more. With so many streaming options today, Primetime Channels makes it easier for viewers to watch their content in one place without having to switch between apps, while managing their subscriptions in one place.

The NFL is the most popular live TV content in all of sports and entertainment. Over the past five years, 49 of the 50 most-watched programs and 92 of the 100 most-watched programs on American television have been NFL games.