The iPhone is the most iconic product of Apple Inc. (NASDAQ: AAPL). The company has managed to retain and grow its loyal customer base who buy iPhones despite criticism from industry leaders and analysts for lacking innovation or being the most expensive. Interestingly, Apple iPhone 11, launched over 3 years agoremains the most used smartphone in the world. According to Mobile presentation report (MOVR) Scientiamobile Q3 2022 report, approximately 5.53% of total smartphone usage worldwide is recorded on iPhone 11.
It is important to note that the adoption of the iPhone 11 is far higher than that of all other smartphone models in the world. This demonstrates that the majority of iPhone users do not feel the need to upgrade even after using the device for three years.
Launched in late 2020, Apple’s iPhone 12 is the second most widely used smartphone in the world, accounting for 2.76% of all usage.
Apple iPhones beat Samsung devices
The report also highlights an interesting trend in consumer behavior. Consumer purchasing power has increased over the quarters. Price is no longer a drag for aspiring smartphone buyers.
What is more surprising is that the 17 most used smartphones in the world are Apple iPhones. These 17 most popular iPhone models accounted for 31.02% of all smartphone usage worldwide in Q3 2022.
Apple beats Samsung in popularity and usage worldwide. This is true even though Apple ship fewer devices than Samsung every year. The usage share of Samsung Galaxy A21s that are only two years old is lower than that of Apple’s six-year-old iPhone 7 and 7 Plus. Apple iPhone 7 and 7 Plus accounted for 1.05% and 0.94% of all global smartphone usage respectively in Q3 2022. On the other hand, Samsung Galaxy A21s had a usage share of 0.75%.
Note that the Samsung Galaxy A21s was released in mid-2020, while Apple’s iPhone 7 was spear end of 2016, then discontinued.
The other Samsung Galaxy A series, including A32 and A10, accounted for a miniscule 0.68% and 0.43% of all smartphone usage, respectively.
Xiaomi, the fastest growing smartphone company not only in India but also in the world, is on the list of top 20 most used smartphones in the world. Launched in August 2019, Xiaomi Redmi Note 8 accounted for 0.58% of all global smartphone usage, placing it 20th on the list of most used smartphones in Q3 2022.
The most used smartphones in Asia, America and Europe
iPhone 11 usage is highest in North America and Oceania at 9.4% and 9.2% share, respectively.
The usage share of Apple iPhone 11 is relatively lower in Asia than in other major continents like Europe, Americas (North and South), and Oceania. However, the device still rules the roost. According to MOVR Q3 2022, Apple iPhone 11 accounted for 4.14% of all smartphones used in the Asia region. The iPhone 13 Pro Max came in second with a 3.09% share, followed by the iPhone 12 Pro Max with a 2.91% share and the iPhone 11 Pro Max with a 2% share .
This low adoption of iPhone 11 and other iPhone models in Asia can be attributed to the fact that Android devices are much more popular than iOS in price sensitive countries like India. However, in China, Apple continues to be among the top five supplierswith more than 15% share.
Even though only 3.5% of smartphone users in Africa own an iPhone 11, it is still the highest usage share among all models.
In a word
What makes Apple iPhones so popular among smartphone users around the world? Is it the value of the Apple brand or the features and specs of the iPhone or something else?
Apple continues to dominate the global high-end smartphone market, with more than 55% of shares. While, on the whole, it is the second largest smartphone brand in the world with a share of 17.2%. The company releases at least three iPhone models every year, making them the most expensive smartphones in the world. Apple products, including iPhones, Macbooks, and Apple Watches, are known for their closed iOS ecosystem, rapid operating system updates, striking design, easy-to-use interface, security, support client, among other features and specifications. On the other hand, Android devices still face issues such as fragmentation and distributed application ecosystem, which makes them more prone to piracy.
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