Pune, India, Dec. Feb. 22, 2022 (GLOBE NEWSWIRE) — The world apple cider vinegar market The size is expected to reach USD 789.37 million by 2028, showing a CAGR of 4.5% during the forecast period. Fortune Business Insights™ shares this information in its report entitled “Apple Cider Vinegar Market, 2021-2028 ». According to the report, the market value stood at USD 561.57 million in 2020. Various companies operating in the food and beverage industry are leveraging the benefits of apple cider vinegar to reach new customer base. They use vinegar as a key ingredient to develop their products. For example, Be Good Beverages, a Florida-based health and wellness company, has two new flavored apple cider vinegar shots.
The global food and beverage sector has been strong amid the COVID-19 pandemic, supported by strong demand for groceries that have been added to the essentials list. Moreover, the rising demand for functional foods during the lockdown period, fueled by people’s intention to improve their immunity, has significantly boosted the market growth during the pandemic period. Likewise, the apple cider vinegar market witnessed high demand during the initial phase of the COVID-19 era owing to the high demand for the product, which was fueled by its strength-enhancing properties. ‘immunity.
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List of major companies featured in the Global apple cider vinegar The markets are:
- Barnes Naturals Pty Ltd (Maryborough, Australia)
- Carl Kuhne KG (Hamburg, Germany)
- Molson Coors Beverage Company (Chicago, USA)
- Global Export Marketing Co. Ltd (American Garden) (New York, USA)
- Swander Pace Capital (Bragg) (San Francisco, USA)
- Manzana Products Co., Ltd. Inc. (Sevastopol, USA)
- NOW Health Group Inc. (Bloomingdale, USA)
- Mizkan America, Inc. (Mount Prospect, USA)
- Stonewall Kitchen (York, USA)
- Lost Coast Food Co. Ltd. (London, UK)
Market segmentation
We have categorized the market based on source, form, distribution channel, and geography. In terms of origin, the market is divided into conventional and organic. Based on the form, it is fragmented into liquid and tablet. Based on the distribution channel, the market is divided into hypermarkets/supermarkets, online channels, traditional grocery stores and others. Finally, based on region, it is segmented into North America, Europe, South America, Asia-Pacific, Middle East and Africa.
What does the report offer?
The report includes a detailed analysis of the various drivers and restraints affecting the market demand and supply. In addition to that, it includes information about the different segments and their current positions in the market. Apart from this, the report also provides regional analysis based on our research on key geographical locations along with details of the strategies adopted by major market players.
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Driving factor
Increase Adoption of Superfoods to Boost Growth
Consumers’ growing health awareness leads them to add more functional foods or superfoods to their diet. For example, according to a survey report published by Datassential in 2019, more than 56% of adults showed an inclination towards superfoods for good health. This rapid upward trend is driving the growth of the global apple cider vinegar market. Additionally, various companies are developing innovative food products using the substance as a key ingredient. For example, in June 2020, Good Glow, a wellness product company, introduced its new AVC Wellness Shot diluted and made with all-organic ingredients. The growing adoption of these products will further drive demand.
However, prolonged stroke consumption could lead to health problems such as tooth decay and acidity. For example, Dr. Robert H. Shmerling, associate professor of medicine at Harvard, suggested that excessive consumption of the product could lead to hypokalemia. These factors are expected to hamper the growth of the market.
Regional outlook
High production in the United States to help North America dominate the market
The total market value in North America was USD 277.9 million in 2020. The region is expected to hold the major apple cider vinegar market share during the forecast period due to high production in United States. Additionally, new product launches from several manufacturers for the US market are expected to boost the demand for AVC in the region. For example, in February 2021, Garden of Life, a leading producer of organic products, teamed up with actress Alicia Silverstone to launch mykind, a new line of apple cider vinegar gummies.
The Asia-Pacific market is estimated to show positive growth over the forecasted period. The entry of new players in the market has boosted the market expansion in the region. For example, Goli Nutrition has started a new trend in the Indian market by bringing apple cider vinegar gummies to the country.
Competitive landscape
Leading players are experimenting with product form to enter new markets
Leading companies operating in this market focus on experimenting with the form of consumption of their product. They are looking for innovative ways to find simpler ways to consume their products. For example, in 2020, Man Matters, a health and wellness company, introduced ACV gummies to the Indian market. These gummies are intended to help consumers manage their weight.
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Market segmentation
By origin
By form
By distribution channel
- Supermarkets/Hypermarkets
- Traditional grocery stores
- Online channel
- Others
By geography
Key Industry Developments:
December 2019: Mizkan America, Inc. introduces OSU, a new apple cider vinegar utilizing Japanese expertise in fermentation. The product was launched in the UK market.
May 2019 – Lost Coast Food Co. Ltd, one of the UK’s leading beverage manufacturers, has introduced three new flavors of sparkling apple cider vinegar to potential customers in the country.
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