Apple has dropped out of negotiations for the NFL Sunday Ticket package after being seen as the frontrunner for streaming rights, according to a new report.

According to Dylan Byers at Puck NewsApple withdrew from the negotiations because it no longer considers the agreement valid given the limitations that would be imposed on it.

Rumors have been going around for months that Apple is the “likely winnerof the NFL Sunday Ticket package, but signs of negotiation problems emerged earlier this year when CNBC reported that Apple wanted more. contractual flexibility that the NFL was interested in providing.

Apple would have had of no interest merely acting as a conduit for game broadcasts, was instead seeking more comprehensive partnerships with sports leagues.

In June, for example, Apple announced that its TV app flows exclusively Experience every MLS game from 2023, without cuts or local restrictions. Highlights, analysis and other MLS content will also be available on the TV app and Apple News.

In contrast, restrictions on the NFL Sunday Ticket package would have included local blackouts and no global rights. The price would also have been a glue pointApple wanting to integrate access to the Sunday ticket at a cost of $6.99 from one AppleTV+ subscription.

However, the NFL reportedly considered the price too low, given that it must “protect the interests” of CBS and Fox, its Sunday afternoon broadcast partners.

Apple has ramped up its sports offerings in recent months in an effort to attract more ‌‌Apple TV+‌‌ subscribers. The company has partnered with MLB for “Friday Night Baseball” and signed a 10-year contract with Major League Soccer which is set to start next year. As it stands, it looks like the NFL Sunday Ticket streaming won’t be added to the list.

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